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This domain windsorstreetapartments.sitebuilder.cairnhotelgroup.com had the following in the site, "Superior holiday apartments in the centre of Edinburgh." We observed that the website stated " The apartments are fully equipped with everything you should need for a relaxing and fun break and are situated in Windsor Street, Edinburgh a few minutes walk to Princes street and all the shops, restaurants and nightlife." It also stated " The apartments are suitable for groups of friends or families or business people who want a home from home whilst working in the city. You can even make your own waffles with a choice of various toppings!." The header had holiday lets edinburgh as the highest ranking keyword. It was followed by holiday apartments, edinburgh, and apartments which isn't as ranked as highly as holiday lets edinburgh. The next words the site used was centre. cheap was also included but could not be seen by web engines.